Mission statement

Brand New Day, Inc.’s mission is to enhance the quality of life for low-to-moderate-income individuals, youth and families through the development, management and preservation of affordable housing, promoting neighborhood based education, economic development and advocating for social equality in the state of New Jersey.



Vision Statement

"Brand New Day Inc. will revitalize communities throughout the State of New Jersey by empowering residents, developing and preserving affordable housing and increasing home ownership and entrepreneurial opportunities"


Programs and Services



Targeted Service Area(S)

The targeted service areas for Brand New Day include the Counties of Union and Essex with a specific targeted focus on Elizabeth, Irvington, and East Orange.


CHDO Designation

Brand New Day, Inc. is a Community, Housing and Development Organization (CHDO) for the State of New Jersey; Union and Essex Counties, the Cities of Elizabeth, East Orange, and the Township of Irvington.










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